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In this post, we would like to take a closer look at the Brave browser and its associated Basic Attention Token. The Brave browser is a very good alternative to the conventional web browsers such as Chrome, Opera, Safari and IE. Unlike them, however, the Brave browser is a web browser that is designed to block web trackers and ads that slow down your browsing experience. It also has a feature called “Brave Rewards” that allows users to earn the Basic Attention Token (BAT) by viewing privacy-respecting ads.
The BAT is an Ethereum-based token that is used to pay for services on the Brave platform, such as ad targeting and content curation. Users can also earn BAT by participating in the Brave Rewards program, which rewards users with a percentage of the ad revenue generated by the ads they view.
The Brave browser and the BAT token were created by Brendan Eich, co-founder of the Mozilla project, and are designed to be used as a way to support content creators and improve the overall browsing experience.
The browser can be downloaded on www.brave.com and is free.
The Brave browser blocks web trackers by default, which means that it prevents third-party websites and services from collecting data about your browsing habits. This is done through the use of browser-level tracking protection, which blocks requests to known tracking domains.
Web trackers are pieces of software or code that are used to collect data about a user’s browsing habits in order to show their targeted ads and to track their movements across the web. There are several different types of web trackers, including cookies, pixels, and beacons, which are used for a variety of purposes, such as showing targeted ads, tracking users for analytics purposes, and personalizing content.
Cookies are small text files that are stored on a user’s device by their web browser. They are used to store data about a user’s browsing habits and to track their movements across the web. Cookies are typically used to personalize a user’s experience on a website, such as by remembering their login credentials or by showing them relevant ads based on their browsing history.
Pixels are small transparent images that are embedded on a website. They are used to track users as they browse the web and to collect data about their browsing habits. Pixels are often used to track conversions, which are actions that a user takes on a website, such as making a purchase or filling out a form.
Beacons are small pieces of code that are embedded on a website or in an email. They are used to track users as they browse the web or interact with emails, and to collect data about their activities. Beacons are often used for analytics purposes or to show targeted ads to users.
Overall, web trackers are used to collect data about a user’s browsing habits and to track their movements across the web. They are an important part of the technology behind the modern web, but they can also be a potential privacy concern, as they can be used to track users without their knowledge or consent.
By blocking these trackers, the Brave browser helps to protect your privacy and to improve the speed and performance of your browsing experience. In addition to blocking web trackers, the Brave browser also blocks ads by default, which helps to further improve the speed and performance of your browsing experience.
Who is Brendan Eich?
Brendan Eich is an American technologist and programmer who is best known for co-founding the Mozilla project and creating the JavaScript programming language. He is also the CEO and co-founder of Brave Software, the company behind the Brave browser and the Basic Attention Token (BAT).
Eich was born in Pittsburgh, Pennsylvania in 1961. He received a bachelor’s degree in mathematics and computer science from Santa Clara University in 1983, and went on to earn a master’s degree in computer science from the University of Illinois at Urbana-Champaign in 1985.
Eich began his career as a software engineer at Silicon Graphics, where he worked on a variety of projects including the creation of the JavaScript programming language. In 1998, he co-founded the Mozilla project, which was responsible for the development of the Mozilla Firefox web browser.
Eich served as the CEO of Mozilla from 2014 to 2017 and has since focused on the development of the Brave browser and the BAT token. Throughout his career, Eich has been recognized for his contributions to the computer science field and received numerous awards and accolades for his work.
The technology behind the Brave Browser
The Brave browser was first released in 2016 and is based on the Chromium open-source project, which is the same technology that Google Chrome is built on. Chromium is a web browser engine that is designed to be fast, lightweight, and secure, and it is used by many different web browsers, including Brave, Chrome, and Opera.
One of the key features of the Brave browser is its ability to block web trackers and ads that slow down your browsing experience. To achieve this, the Brave browser uses browser-level tracking protection and ad-blocking technology. This technology is designed to block requests to known tracking domains and to prevent ads from being displayed on websites.
Browser-level tracking protection and ad-blocking technology work by blocking requests to known tracking domains and by preventing ads from being displayed on websites.
Tracking protection
works by blocking requests to known tracking domains, which are websites or services that are designed to track users as they browse the web. When you visit a website that tries to load content from a known tracking domain, the tracking protection feature in your browser will block the request and prevent the tracking domain from collecting data about your browsing habits. This helps to protect your privacy and to improve the performance of your browsing experience.
Ad-blocking technology
works by preventing ads from being displayed on websites. When you visit a website, the ad-blocking technology in your browser will scan the website’s content for ads and will block any ads that it finds. This helps to improve the performance of your browsing experience by reducing the amount of data that needs to be downloaded and by freeing up resources that would otherwise be used to display ads.
Overall, browser-level tracking protection and ad-blocking technology are designed to improve the privacy and performance of your browsing experience by blocking unwanted tracking and ads. These technologies are typically implemented as browser extensions or as part of the browser’s core functionality, and they can be enabled or disabled by the user as needed.
In addition to its ad blocking and tracking protection features, the Brave browser also includes a number of other privacy and security-focused features, such as HTTPS Everywhere, which helps to encrypt your internet connection, and Fingerprinting Protection, which helps to prevent websites from tracking you based on your device’s unique fingerprint.
Basic Attention Token (BAT)
The Basic Attention Token (BAT) is the cryptocurrency behind the Brave project that is used to pay for services on the Brave platform, such as ad targeting and content curation.
It is based on the Ethereum blockchain, which means that it uses Ethereum’s underlying technology to create and track transactions in the token.
The Ethereum blockchain is a decentralized, open-source blockchain platform that enables the creation and execution of smart contracts, which are self-executing contracts with the terms of the agreement between buyer and seller being directly written into lines of code.
Ethereum allows developers to build and deploy decentralized applications (DApps) on top of its platform, and it is widely used as a platform for creating and deploying various types of tokens.
The BAT is an ERC-20 token, which means that it is built on top of the Ethereum blockchain and follows a specific set of rules (known as the ERC-20 standard) for creating and managing tokens. This standard defines a set of rules that all ERC-20 tokens must follow, including how the tokens can be transferred and how they can be stored.
The fact that the BAT is based on the Ethereum blockchain means that it uses Ethereum’s underlying technology to create and track transactions in the token, and it follows a specific set of rules for creating and managing tokens that are based on Ethereum.
The purpose of BAT is to improve the efficiency of digital advertising by creating a more transparent and effective system for connecting advertisers with users. It does this by using blockchain technology to track and verify user attention, which allows advertisers to target their ads more effectively and to pay users for their attention to ads.
Users can earn BAT by participating in the Brave Rewards program, which rewards users with a percentage of the ad revenue generated by the ads they view. Users can also earn BAT by referring other users to the Brave platform or by participating in other promotions or campaigns.
There are several benefits to using the BAT:
Increased efficiency: By using blockchain technology to track and verify user attention, BAT can help to improve the efficiency of the digital advertising industry by reducing fraud and increasing transparency.
Enhanced privacy: The BAT is designed to respect users’ privacy, and does not require users to share personal data in order to earn or spend the token.
Increased revenue for content creators: The BAT can be used to support content creators by allowing users to tip them or pay for premium content or services. This can help to increase revenue for creators and to incentivize the creation of high-quality content.
BAT is designed to improve the efficiency and effectiveness of the digital advertising industry and to provide a way for users to support their favorite content creators on the web.
Brave Rewards
There are several ways that you can benefit from Brave Rewards by using the Brave browser:
Earn Basic Attention Tokens (BAT) by viewing privacy-respecting ads: When you use the Brave browser, you may see occasional privacy-respecting ads that are served by the Brave Ads platform. When you view these ads, you will earn a small amount of BAT.
Support your favorite content creators: You can use your BAT to support your favorite content creators on the web. You can do this by “tipping” them, which is essentially a way of sending them a small donation in the form of BAT.
Use your BAT to access premium content: Some content creators may offer premium content or services that can be accessed with BAT. By using your BAT to access this content, you can support the creators and access exclusive content.
Contribute to the wider ecosystem: By participating in the Brave Rewards program and earning BAT, you can help to support the development and growth of the Brave platform and the broader ecosystem of products and services that are built on top of it.
The Brave Rewards program is designed to reward users for their attention to ads and to provide a way for users to support their favorite content creators on the web. By using the Brave browser and participating in Brave Rewards, you can help to improve the overall browsing experience and support the creators and publishers who produce the content you enjoy.
How can I earn BAT?
To earn Basic Attention Tokens (BAT) by viewing privacy-respecting ads on the Brave browser, you will need to do the following:
Install the Brave browser: You can download the Brave browser from the Brave website (https://brave.com/) or from the app store on your device.
Enable Brave Rewards: Once you have installed the Brave browser, you will need to enable Brave Rewards in order to start earning BAT. To do this, click on the Brave Rewards icon in the browser toolbar and follow the prompts to enable the feature.
View ads: Once you have enabled Brave Rewards, you will start seeing occasional privacy-respecting ads that are served by the Brave Ads platform. When you view these ads, you will earn a small amount of BAT. The amount of BAT that you earn will depend on the specific ad and on your location.
Claim your rewards: You can claim your earned BAT by clicking on the Brave Rewards icon in the browser toolbar and selecting “Rewards Settings.” From there, you can view your available balance and choose to either withdraw your BAT or use it to support your favorite content creators on the web.
Overall, earning BAT by viewing privacy-respecting ads on the Brave browser is a simple process that can be done through the use of the Brave browser and the Brave Rewards feature. By participating in the Brave Rewards program, you can earn BAT and support your favorite content creators on the web while enjoying a faster, more secure, and more private browsing experience.
Conclusion
In conclusion, the Brave browser is a fast, secure, and private web browser that is designed to protect users’ privacy and improve the performance of their browsing experience. It blocks web trackers and ads by default and includes a number of other privacy and security-focused features, such as HTTPS Everywhere and Fingerprinting Protection. The Brave browser is based on the Chromium open-source project, which is the same technology that Google Chrome is built on.
The Basic Attention Token (BAT) is a cryptocurrency that is used to pay for services on the Brave platform, such as ad targeting and content curation. It is based on the Ethereum blockchain and is designed to improve the efficiency of digital advertising by creating a more transparent and effective system for connecting advertisers with users. Users can earn BAT by participating in the Brave Rewards program or by referring other users to the Brave platform. The BAT is an ERC-20 token, which means that it is built on top of the Ethereum blockchain and follows a specific set of rules for creating and managing tokens.
BAT can also be traded on all commonly known exchanges like Binance, Huobi, Kukoin, Coinbase,…
